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           5. Property and Equipment (Details Narrative) (USD $) 
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           Dec. 31, 2012 
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           Dec. 31, 2011 
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| Property And Equipment Details Narrative | ||
| Depreciation and amortization expense | $ 256,363 | $ 85,662 | 
| Accumulated depreciation and amortization | 455,871 | (229,972) | 
| Amortization expense for software | $ 226,454 | $ 60,290 | 
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- Definition 
          Custom Element. No definition available. 
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- Details 
          
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- Definition 
          The cumulative amount of depreciation, depletion and amortization (related to property, plant and equipment, but not including land) that has been recognized in the income statement. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
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- Definition 
          For each balance sheet presented, the amount of accumulated amortization for capitalized computer software costs. Reference 1: http://www.xbrl.org/2003/role/presentationRef 
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