| Deferred income tax assets and liabilities | 
        
 Significant components of the Company's deferred income tax
assets and liabilities are as follows: 
  
|   | 
      | 
    December 31, 2012 | 
      | 
      | 
    December 31, 2011 | 
      | 
 
| Deferred tax assets: | 
      | 
      | 
      | 
      | 
      | 
      | 
 
| Net operating loss | 
      | 
    $ | 
    3,649,651 | 
      | 
      | 
    $ | 
    2,064,725 | 
      | 
 
| Allowance for doubtful accounts | 
      | 
      | 
    261,946 | 
      | 
      | 
      | 
    17,637 | 
      | 
 
| Intangible assets | 
      | 
      | 
    118,740 | 
      | 
      | 
      | 
    (148,345 | 
    ) | 
 
| Deferred rent | 
      | 
      | 
    7,883 | 
      | 
      | 
      | 
    9,473 | 
      | 
 
| Stock-based compensation | 
      | 
      | 
    128,827 | 
      | 
      | 
      | 
    - | 
      | 
 
| Contributions carryforward | 
      | 
      | 
    93 | 
      | 
      | 
      | 
    - | 
      | 
 
| Total deferred tax assets | 
      | 
      | 
    4,167,140 | 
      | 
      | 
      | 
    1,943,490 | 
      | 
 
|   | 
      | 
      | 
      | 
      | 
      | 
      | 
      | 
      | 
 
| Deferred tax liabilities: | 
      | 
      | 
      | 
      | 
      | 
      | 
      | 
      | 
 
| Property and equipment | 
      | 
      | 
    (630 | 
    ) | 
      | 
      | 
    (805 | 
    ) | 
 
| Total deferred tax liabilities | 
      | 
      | 
    (630 | 
    ) | 
      | 
      | 
    (805 | 
    ) | 
 
|   | 
      | 
      | 
      | 
      | 
      | 
      | 
      | 
      | 
 
| Deferred tax assets, net | 
      | 
      | 
    4,166,510 | 
      | 
      | 
      | 
    1,942,685 | 
      | 
 
|   | 
      | 
      | 
      | 
      | 
      | 
      | 
      | 
      | 
 
|   | 
      | 
      | 
      | 
      | 
      | 
      | 
      | 
      | 
 
| Valuation allowance: | 
      | 
      | 
      | 
      | 
      | 
      | 
      | 
      | 
 
| Beginning of year | 
      | 
      | 
    (1,942,685 | 
    ) | 
      | 
      | 
    (1,152,977 | 
    ) | 
 
| (Increase) decrease during year | 
      | 
      | 
    (2,223,825 | 
    ) | 
      | 
      | 
    (789,708 | 
    ) | 
 
| Ending balance | 
      | 
      | 
    (4,166,510 | 
    ) | 
      | 
      | 
    (1,942,685 | 
    ) | 
 
|   | 
      | 
      | 
      | 
      | 
      | 
      | 
      | 
      | 
 
| Net deferred tax asset | 
      | 
    $ | 
    - | 
      | 
      | 
    $ | 
    - | 
      | 
 
 
 | 
      
| Reconciliation of income tax | 
        
 A reconciliation of income tax computed at the U.S. statutory
rate to the effective income tax rate is as follows: 
  
|   | 
      | 
    For the | 
      | 
      | 
    For the | 
      | 
 
|   | 
      | 
    Year Ended | 
      | 
      | 
    Year Ended | 
      | 
 
|   | 
      | 
    December 31, 2012 | 
      | 
      | 
    December 31, 2011 | 
      | 
 
|   | 
      | 
      | 
      | 
      | 
      | 
      | 
      | 
      | 
 
| Statutory  U.S. federal income tax rate | 
      | 
      | 
    34.0 | 
    % | 
      | 
      | 
    34.0 | 
    % | 
 
| State income taxes, net of federal tax benefit | 
      | 
      | 
    3.1 | 
      | 
      | 
      | 
    3.1 | 
      | 
 
| Other | 
      | 
      | 
    (0.1 | 
    ) | 
      | 
      | 
    (0.1 | 
    ) | 
 
| Change in valuation allowance | 
      | 
      | 
    (37.0 | 
    ) | 
      | 
      | 
    (37.0 | 
    ) | 
 
| Effective income tax rate | 
      | 
      | 
    0.0 | 
    % | 
      | 
      | 
    0.0 | 
    % | 
 
 
 |